Trade Card for Richard Beatniffe, printer and bookseller

Richard Beatniffe

1759–1818 · Engraving · Drawings and Prints

This object is housed in an album of British trade cards from the collections of Bella C. Landauer, Ambrose Heal, and others. The term “trade card” is of nineteenth-century origin and refers to a card that advertises the services of an individual or business. Eighteenth-century trade cards were often printed on thin sheets of paper and referred to as “tradesmen’s cards,” “tradesmen’s bills,” or “shopkeeper’s bills.” During the Victorian era, trade cards were often reinforced on pasteboard and closely resemble business cards today.

Artist

Richard Beatniffe

Date

1759–1818

Medium

Engraving

Department

Drawings and Prints

Credit line

Harris Brisbane Dick Fund, 1947