Ford Motor Company, Rouge Industries

Otto Rotch

1925 · Gelatin silver print · Photographs

In contrast to Sheeler's carefully selected details of the interior of Ford's manufacturing complex on the River Rouge near Detroit, Michigan, Rotch attempted to capture the massive expanse of the facilities in a panoramic view. Although this image conveys the impressive scale of its subject, the images Sheeler produced are notable for their memorable juxtapositions of man and machine toiling in the belly of this sprawling beast.

Artist

Otto Rotch

Date

1925

Medium

Gelatin silver print

Department

Photographs

Credit line

Ford Motor Company Collection, Gift of Ford Motor Company and John C. Waddell, 1987